"I am so glad I happened to be at the farmers market in Solana Beach yesterday. The Scot in me rarely springs for much beyond Trader Joe's or (blush) Wal Mart. But, when my daughter's eyes lit up as I gave her a box of your wonderful toffee, I knew the money was well-spent. The box itself is a class act. Working your own shop is a challenge - even if you're from Queens. But you will more than make it. You have a product whose quality is second to none. And your charm (not real common these days) picks folks up from whatever concern they may be mulling over to thinking how they could make someone else's life brighter - via Magical Toffee, of course. Or so did it work with me and my daughter.
And - on the entrepreneurial aspect: there is a whole genre of literature on making it. A classic "The Richest Man in Babylon." I happen to have an extra copy, so if you'd like it, I'll drop it in the mail. It helped me at many points in my biz. And passing good things on is part of the "formula." But my sense is you may have already read it, as you are no amateur in your biz.
Forgive my prolixity. That's what happens when you give a keyboard to an Irish guy from - dare I say it? - Manhattan.
Blessings on you, your family and your biz -"
Bill G.
“Your toffee totally wowed my husband John. John is stubborn and his motto is if he can’t have the real stuff he doesn’t want anything that is sugar free or no sugar added. He said it tastes like garbage. He just goes without, but not your toffee. I was amazed that he would even try it, but now I am out of toffee because I had to share with him. I will make another order for Father’s Day.” Brenda D.
“Your toffee is pure genius! What a taste, it puts a smile on any one’s face that taste it! I am sure your business will be a great success. Thanks” Bob M.
OMG is the only e-mail slang I know. Basically, I was talking about how good the toffee was. FANTASTIC!!” Michele B.
“I’ve been meaning to tell you that your toffee was a big hit for Mother’s Day. My mom and my mother-in-law both loved it. They did share a tiny piece and (I mean tiny) with everyone. I think this will be a tradition. It was an easy and convenient gift to purchase for the women who have everything. My husband who is unfortunately diabetic saved up his daily carb and sugar intake just for a taste of your toffee. He really enjoyed it. You have found your calling and I wish you the best success in your business.” Brenda D.
“Great Fran…Wow, talk about great service! My mother always likes that I come up with unique gifts for her that she always likes . . . between you and Ed, we’ve all come up with another one here . . . I’m grateful and if she likes it, you’ll have a regular customer! Thanks” M’Lou
"Thank you! The toffee was on my desk this morning when I got here and I have already eaten 2 pieces of mine, I should have bought myself a pound box. It is going to be painful to only eat a little each day. I am thinking of just eating it all today…It is tormenting me. I am not a sweet, candy type person, but I love your toffee. You have a great product and your customer service is excellent. It is obvious that you put your heart into your work.” Brenda D.
“Dear Magical Toffee,
I just wanted to let you know that this is the best toffee I’ve ever had. It has an incredible richness that melts-in-your-mouth. It is, dare I say, even magical. The box I’ve got won’t last long; I’ve placed an order for more. Regards" Tim G.
“Finally, I have found a toffee that I love and a “baby boomer” like me, can eat! I have always loved toffee since I was a little girl but, I gave it up a few years ago because it was hard on my expensive dental work and it would get caught in my teeth. Magical Toffee is “baby boomer friendly”! It is delicious and I don’t have to worry about a trip to the dentist. I feel like a kid again! Now I can enjoy toffee with my kids. Thanks from all of us baby boomers.” Susan D.
“You do have an awesome product. I know if you align yourself with the proper team you can take your product to the Top!! Your Toffee is unbelievable! How do you stay so thin? Keep working, you have got a GREAT product!! I might be interested in selling it!!!” Rhonda Mc
“I tried your toffee and I thought it was out of this world.” Please do keep in touch and once you start production and have a website, let me know, I’m so eager to be a customer already and I will recommend you to others.” Sanam G.
“Thanks for the little sample. I tried to save a little for when I got home but, I had to open the bag while driving and once I started eating them I could not stop. It was sooooooo good." Steve D.
